Recognizing and
Shaping Opportunities
A Journey of GRATITUDE
President Monson in his talk “An Attitude of Gratitude” taught: This is
a wonderful time to be living here on earth. Our opportunities are limitless.
While there are some things wrong in the world today, there are many things
right, such as teachers who teach, ministers who minister, marriages that make
it, parents who sacrifice, and friends who help.
We can lift
ourselves, and others as well, when we refuse to remain in the realm of
negative thought and cultivate within our hearts an attitude of gratitude. If
ingratitude is numbered among the serious sins, then gratitude takes its place
among the noblest of virtues”.
How Is an Idea Different
from an Opportunity?
“The pursuit of opportunities is the essence of entrepreneurship. We define an opportunity as a future state that is both desirable and achievable. We also make a distinction among ideas, possibilities, and opportunities. The process of identifying and exploiting entrepreneurial opportunities begins with an idea that addresses some societal needs. The entrepreneur must first check the idea for economic feasibility and, once satisfied that it is a realistic possibility, for the idea’s “fit” with his or her situation and plans. Only then can the entrepreneur be reasonably confident that this is the right opportunity to pursue at this time”. (HOWARD H . STEVENSON, SHIRLEY M. SPENCE)
I love the
concept of entrepreneurship defined as the search for an idea to satisfy a need
and from there find a solution. It may not be an
easy task but it is worth trying.
Lynda M. Applegate states: “An entrepreneur might get an idea for
a new venture by seeing patterns that suggest a solution to a compelling market
need—one that customers may not even have identified.
An entrepreneur
turns an idea into an opportunity by crafting a business model that
identifies a strategy for targeting a market segment with a solution that will
attract customers, partners, investors, key employees, and other resources that
will be needed to enter and gain traction in the market and create value for
all stakeholders. This value proposition will also include cash flow forecasts
that reflect the entrepreneur’s assumptions for how the business model will
generate cash flow once it is implemented”.
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